Dave Willson
Why We Bootstrapped Our Private Beta
We bootstrapped to prove our model works. Now we're raising funds to finish the build, launch our beta, and find investors who share our mission.
Dave Willson
Every Great Business Is a Story
Plan your business like a great story—starting with the ending in mind. Learn how to forecast, price, and build with future valuation as your guide.
Dave Willson
KPI: The Altman Z-Score
Track financial risk before it's a problem. The Altman Z-Score is a proven early-warning metric that helps forecast distress and guide decisions.
Dave Willson
KPI: Return on Equity
Track how efficiently your business turns equity into profit. ROE reveals shareholder value creation and helps guide reinvestment, funding, and performance decisions.
Dave Willson
KPI: Return on Assets
Return on Assets (ROA) shows how efficiently your business turns assets into profit. Track it monthly to find underused resources and improve financial performance.
Dave Willson
KPI: Revenue Growth Rate (%)
Revenue Growth Rate (%) shows the percentage change in monthly revenue, making it easier to compare performance trends and benchmark against peers.
Dave Willson
KPI: Revenue Growth (Absolute)
Absolute Revenue Growth tracks month-over-month dollar changes, helping you spot growth, seasonal trends, and momentum without the distortion of percentage shifts.
Dave Willson
KPI: Net Profit Margin
Net Profit Margin shows profit after all expenses (operations, financing, and taxes), making it the clearest indicator of a business's sustainability.
Dave Willson
KPI: Operating Profit Margin
Operating Profit Margin shows your daily operational efficiency, excluding taxes, interest, and one-offs. Track it monthly to spot inefficiencies and make smarter decisions.
Dave Willson
KPI: Gross Profit Margin
Gross Profit Margin shows profit left from revenue after direct costs (COGS). It's essential for measuring core profitability and guiding your pricing strategy.