Insights and updates

Stories, guides, and resources from the Levelup team

Latest blogs

Why We Bootstrapped Our Private Beta

We bootstrapped to prove our model works. Now we're raising funds to finish the build, launch our beta, and find investors who share our mission.

Dave WillsonJuly 15, 2025

Every Great Business Is a Story

Plan your business like a great story—starting with the ending in mind. Learn how to forecast, price, and build with future valuation as your guide.

Dave WillsonJuly 14, 2025

KPI: The Altman Z-Score

Track financial risk before it's a problem. The Altman Z-Score is a proven early-warning metric that helps forecast distress and guide decisions.

Dave WillsonJuly 14, 2025

KPI: Return on Equity

Track how efficiently your business turns equity into profit. ROE reveals shareholder value creation and helps guide reinvestment, funding, and perfor...

Dave WillsonJuly 12, 2025

KPI: Return on Assets

Return on Assets (ROA) shows how efficiently your business turns assets into profit. Track it monthly to find underused resources and improve financia...

Dave WillsonJuly 11, 2025

KPI: Revenue Growth Rate (%)

Revenue Growth Rate (%) shows the percentage change in monthly revenue, making it easier to compare performance trends and benchmark against peers.

Dave WillsonJuly 5, 2025

KPI: Revenue Growth (Absolute)

Absolute Revenue Growth tracks month-over-month dollar changes, helping you spot growth, seasonal trends, and momentum without the distortion of perce...

Dave WillsonJuly 4, 2025

KPI: Net Profit Margin

Net Profit Margin shows profit after all expenses (operations, financing, and taxes), making it the clearest indicator of a business's sustainability.

Dave WillsonJuly 3, 2025

KPI: Operating Profit Margin

Operating Profit Margin shows your daily operational efficiency, excluding taxes, interest, and one-offs. Track it monthly to spot inefficiencies and...

Dave WillsonJuly 2, 2025

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