KPIs and Financial Ratios

32 financial KPIs organized into five categories: Cash, Capacity, Credit, Collateral, and Costs.

The KPIs section displays 32 financial ratios organized into five categories: Cash, Capacity, Credit, Collateral, and Costs. Each KPI card shows trend charts, period-over-period comparisons, and -- where available -- industry benchmarks.

To open the KPIs section, navigate to a company and select KPIs in the sidebar. Use the month picker at the top of the page to change the reporting period, and the tab bar to switch between categories.

Cash (3 KPIs)

The Cash tab covers liquidity, cash generation, and break-even analysis.

Cash Activity Chart

A composed chart showing three stacked bars (operating, investing, and financing cash flows) with an ending cash balance line overlay. This card displays monthly data over the selected date range with period-over-period comparison.

Break-Even Analysis

Plots revenue, total expenses, and fixed expenses against inflow multiples to identify the revenue level at which your company breaks even. The break-even point is where total expenses equal total revenue (inflow multiple of 1.0).

Cash Conversion Cycle

Shows how long it takes your company to convert inventory and receivables into cash. Three stacked components make up the chart:

  • DIO (Days Inventory Outstanding) -- average days to sell inventory
  • DSO (Days Sales Outstanding) -- average days to collect receivables
  • DPO (Days Payable Outstanding) -- average days to pay suppliers

The cash conversion cycle line equals DIO + DSO - DPO. Lower values indicate faster cash conversion.

Capacity (12 KPIs)

The Capacity tab covers profitability, growth, liquidity, leverage, and returns.

Profitability Ratios

  • Gross Profit Margin -- gross profit divided by revenue. Shows how efficiently your company produces goods or delivers services.
  • Operating Profit Margin -- operating income divided by revenue. Shows profitability after operating expenses but before interest and taxes.
  • Net Profit Margin -- net income divided by revenue. The bottom-line profitability percentage.

Growth Ratios

  • Revenue Growth -- a stacked bar and line chart showing revenue components and total growth over time.
  • Revenue Growth Rate -- the percentage change in revenue period-over-period.

Liquidity Ratios

  • Current Ratio -- current assets divided by current liabilities. Values above 1.0 indicate your company can cover short-term obligations.
  • Quick Ratio -- (current assets minus inventory) divided by current liabilities. A stricter liquidity test that excludes inventory.

Leverage Ratios

  • Debt-to-Equity Ratio -- total debt divided by total equity. Shown as stacked bars (debt and equity) with a ratio line. Higher values indicate more reliance on debt financing.
  • Interest Coverage Ratio -- operating income divided by interest expense. Higher values indicate greater ability to make interest payments.
  • Debt Service Coverage Ratio (DSCR) -- net operating income divided by total debt service. Shows the estimated ability to cover all debt payments including principal.

Return Ratios

  • Return on Assets (ROA) -- net income divided by average total assets. Shows how efficiently your assets generate profit.
  • Return on Equity (ROE) -- net income divided by average shareholder equity. Shows the return generated for equity holders.

Credit (2 KPIs)

The Credit tab covers creditworthiness and financial risk.

  • Piotroski F-Score -- a composite score from 0 to 9 evaluating financial strength across nine criteria covering profitability, leverage, liquidity, and operating efficiency. Scores of 8-9 are considered strong, 0-2 are considered weak.
  • Altman Z-Score -- a formula-based credit risk indicator that estimates the probability of bankruptcy. Scores above 3.0 indicate safety, between 1.8 and 3.0 indicate a gray zone, and below 1.8 indicate distress.

Collateral (6 KPIs)

The Collateral tab tracks asset values and asset efficiency.

Asset Efficiency Ratios

  • Inventory Turnover -- cost of goods sold divided by average inventory. Higher turnover indicates more efficient inventory management.
  • Accounts Receivable Turnover -- net credit sales divided by average accounts receivable. Higher turnover indicates faster collection.

Cash Flow Metrics

  • Free Cash Flow -- operating cash flow minus capital expenditures. Shows the cash available after maintaining or expanding the asset base.

Asset Valuation

  • Inventory Book Value -- the carrying value of inventory on the balance sheet over time.
  • Real Estate Book vs. Market -- compares the book value of real estate assets against estimated market values.
  • Accounts Receivable -- the outstanding accounts receivable balance over time.

Costs (9 KPIs)

The Costs tab breaks down expense categories as a percentage of revenue or a related base.

  • Personnel % of Revenue -- total personnel costs as a percentage of revenue
  • Payroll Tax % of Personnel -- payroll taxes as a percentage of total personnel costs
  • Load Factor -- total cost of an employee (salary, benefits, taxes) compared to base salary
  • Advertising % of Revenue -- advertising and marketing spend as a percentage of revenue
  • Property % of Revenue -- property-related costs (rent, maintenance) as a percentage of revenue
  • G&A % of Revenue -- general and administrative expenses as a percentage of revenue
  • Professional Fees % of Revenue -- legal, accounting, and consulting fees as a percentage of revenue
  • Insurance % of Revenue -- insurance costs as a percentage of revenue
  • Meals % of Revenue -- meals and entertainment expenses as a percentage of revenue

Industry Benchmarks

For selected KPIs in the Capacity and Costs categories, industry benchmark data is available. When present, benchmark ranges appear alongside your company's values so you can compare performance against peers in the same industry.

Chart and Table Views

Each KPI card has both a chart view and a table view. The chart displays trend data with optional comparison lines for the previous period. The table view shows the same data in tabular format. Use the chart/table toggle at the top of each card to switch views.

Month Picker

The month picker at the top of the KPI section controls the end date for all KPI calculations on the page. Most KPIs display data for the 12 or 24 months ending at the selected month.

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